Back a few years ago, Nike had about a 10 year run from around '86 to '96 where they owned the marketing side of basketball. Soon after that the likes of a new company And 1, Reebok, Converse and Adidas leveled out the playing field. It took 4 companies to do so, however, if you ask me Nike still has them all beat. Although, Brand Jordan is a great product and has ruled much of 2000 and on. Regardless, no company will ever have better commercials than Nike did in that era. Here is probably my favorite. Chris Webber and Latrell Sprewell (pre-choke) in a barbershop talking about Webber's dunk over Barkley. Below is footage of actual play.